Zwilling knives benefit: very sharp

Knives are the number one cause of disabling injuries, compared to any other type of hand tool (Smith, 2013). Children are more likely than adults to be injured while playing around (horseplay) with knives.

Insight: Ignorance is a common mistake around a knife. Knife injuries can almost always be avoided if you have the correct knowledge

Brand solution: Zwilling can launch a children's chef knife kit specifically for teaching children how to use knives. The knives are designed to encourage a proper claw grip technique. By helping build children's confidence in the kitchen and with sharp knives, ensures they turn into potential future customers for Zwilling.